Advance Praise for Fusion Strategy:

"Fusion Strategy will be the definitive way for industrial companies to win against new competitors." - Indra K. Nooyi, former Chairman and CEO, PepsiCo; Member of the Board, Amazon

"I would strongly recommend that executives in industrial businesses read this book and learn how to integrate hardware and software to create customer value." - Vimal Kapur, CEO, Honeywell

"Fusion Strategy is a masterpiece. . . ." - Linda Yates, founder and CEO, Mach49

"Fusion Strategy will become part of the vocabulary of how we think about winning." - Marc N. Casper, Chairman, President, and CEO, Thermo Fisher Scientific

"Fusion Strategy is going to be central to unlocking value creation and securing the future success of every company." - Shailesh Jejurikar, Chief Operating Officer, Procter & Gamble

"A compelling vision for the next wave of digitization . . . . This is a great book." - Jeff Immelt, former Chairman and CEO, General Electric; Venture Partner, New Enterprise Associates

"Reading Fusion Strategy has been a truly mind-expanding experience for me." - Mukesh D. Ambani, Chairman and Managing Director, Reliance Industries Limited, India

"Govindarajan and Venkatraman have pointed corporations toward a North Star during some of the most challenging times." - Kinya Seto, President and CEO, LIXIL, Japan

"Fusion Strategy is essential reading for all our managers." - Anish Shah, Managing Director and CEO, Mahindra Group, India

"Fusion Strategy is an important book for our leaders as it makes the case that real-time insights have now surpassed assets as the most valuable competitive advantage that every company must seek." - N. Chandrasekaran, Chairman, Tata Sons; former CEO, Tata Consultancy Services, India

"Fusion Strategy moves beyond the buzzword hype around data and AI and brings much-needed clarity and strategic direction to the backbone of our economy-the industrial sector." - Marc Bitzer, CEO, Whirlpool Corporation

Vijay Govindarajan (VG) is widely regarded as one of the world's leading experts on strategy and innovation. He is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College and a former Marvin Bower Fellow at Harvard Business School. He is the author of the bestselling books Reverse Innovation and The Three-Box Solution.

Venkat Venkatraman is the David J. McGrath Jr. Professor in Information Systems at the Questrom School of Business, Boston University. He is considered one of the foremost authorities on how companies develop strategies to win with digital technologies.