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9780143478614 6a216be7a13da3810ad82a81 One Insane Idea Fifteen Ideation Techniques To Spark Breakthrough Business Ideas https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/6a216beaa13da3810ad82a8a/81t-y9jnzjl-_sl1500_.jpg

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.

About the Author

Apoorv has worked for 12 years as an innovator, founder and investor, leading business teams in Godrej, PwC, Shiprocket (and his own startup). He has also been an instructor in Design Thinking & Innovation.
 9780143478614
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One Insane Idea Fifteen Ideation Techniques To Spark Breakthrough Business Ideas

One Insane Idea Fifteen Ideation Techniques To Spark Breakthrough Business Ideas

ISBN: 9780143478614
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Details
  • ISBN: 9780143478614
  • Author: Apoorv Singhal
  • Publisher: Penguin Business
  • Pages: 300
  • Format: Hardback
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Book Description

How does someone come up with an insane, audacious idea? Does an idea descend upon us like a bolt of genius, or something deep within us lights a spark of madness? The book highlights 15 key business ideation techniques that will be useful for readers who want to come up with a cool business idea. Importantly it will also help them embrace a mindset of probing, of exploring, and of questioning.

About the Author

Apoorv has worked for 12 years as an innovator, founder and investor, leading business teams in Godrej, PwC, Shiprocket (and his own startup). He has also been an instructor in Design Thinking & Innovation.

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