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9780321348104 6a5b6d8f0c752096311e907b The Brand Gap https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/6a5b6d900c752096311e9083/61azcffn-rl-_sl1500_.jpg

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel is essential to their lives. In an entertaining two-hour read you ll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration

 9780321348104
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The Brand Gap

The Brand Gap

ISBN: 9780321348104
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Details
  • ISBN: 9780321348104
  • Author: Marty Neumeier
  • Publisher: New Riders
  • Pages: 208
  • Format: Paperback
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Book Description

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic brand -a brand that customers feel is essential to their lives. In an entertaining two-hour read you ll learn: the new definition of brand the five essential disciplines of brand-building how branding is changing the dynamics of competition the three most powerful questions to ask about any brand why collaboration

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