London may have savile row and Paris its luxury houses, but nowhere can compete with the essence of Italy’s nonchalant elegance: sprezzatura. This book presents the most in-depth look at the designers, tailors and artisans who for generations have defined the very notion of Italian style. From such fabled names as rubinacci and kiton to highly sought-after global brands like zegna, more than fifty iconic Italian menswear houses are featured for their individual style and commitment to upholding the values of quality and timelessness. br/>
featuring lavish photographs, with close-ups of subtle, exquisite details, most taken specially for this publication, the Italian gentleman explores the world behind the finished garments – The ateliers and hidden shops where legends are born. Including iconic brands alongside fabric Mills, shirting, accessories and shoemaking, this timely publication is a tribute to true Italian style with today’s modern man in mind.

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