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Learn how to take risks, thrive and build your dream career.
Contains a foreword by Flipkart CEO Kalyan Krishnamurthy.
Each one of us dreams of possibility – in our careers and in our personal lives. But our pursuit of possibility is hamstrung by a single myth that looms large over us time and time again. The Myth of the Single Choice has led us to believe that one large choice stands between us and success, and that a single failure may topple us should we choose ‘wrongly’. Influenced by this myth, we let fear trump possibility: we become paralyzed.
But Sukhinder’s journey tells a different story. When people thrive, it’s because their fear of missing out on an opportunity (FOMO) overtakes their fear of failure (FOF) and compels them to take action. Better yet, they keep acting, building a fundamental risk-taking muscle that under weighs the importance of any single choice in favour of continually ‘choosing’.
These ‘Choosers’ accumulate outsized impact and success over time, while also being more likely to make a number of ‘failing’ choices along the way. In this book, Sukhinder will show you how to be a Chooser, presenting strategies that increase your risk-taking abilities, lower your fear of failure and expand your own possibilities.
Indo-Canadian digital executive and entrepreneur Sukhinder Singh Cassidy, has over twenty-five years of leadership experience, scaling and founding companies including Google, where she was President of Asia Pacific and Latin American business, Amazon, Yodlee, Joyus and Polyvore. She is currently founder and Chairman of theBoardlist, a premium talent marketplace for diverse executives, and most recently served as the President of StubHub, the leading global consumer ticketing marketplace for live entertainment. In February 2020, StubHub was acquired by Viagogo for $4bn, in a transaction led by Sukhinder and her team. Sukhinder also serves as a board director at Urban Outfitters (URBN) and Upstart, and has previously served as a board member at Ericsson, TripAdvisor, Stitchfix, J.Crew and as a strategic advisor to Twitter.
For her work in the Internet industry, Cassidy has been profiled in numerous publications globally, including Forbes, Fortune, New York Times, Wall Street Journal, Bloomberg, Vanity Fair, Recode and more, as well as several leadership books. She has been named one of the Most Creative People in Business by Fast Company (2017), one of the Top 100 People in the Valley by Business Insider (2016, 2012); a ‘Woman to Watch’ by Forbes (2014), Fortune (2008) and Ad Age (2010); Techcrunch’s first General Management Fellow (2009); and one of the Top 100 Women of Influence in Silicon Valley (2014, 2016, 2010).