Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 110016 New Delhi IN
Midland The Book Shop ™
Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 New Delhi, IN
+919871604786 https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/677cda367903fd013d69b606/without-tag-line-480x480.png" [email protected]
9780670091263 60ad1ac00a12fb3d0df88c18 Creating Signature Stories https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/60ad1ac20a12fb3d0df88c5e/9780670091263-us.jpg

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing,
authentic, involving stories to communicate strategic messaging internally and externally,
a critical and difficult task.
Stories are many times more powerful than facts at getting attention, generating brand
energy, creating involvement, persuading, arousing emotion and inspiring. Moreover,
success in digital platforms, which is becoming increasingly essential, means
content and content means stories.
This book, full of case studies, discusses how to find, evaluate, refine and leverage
great stories and use them to build brands, enhance customer relationships and
inspire employees.

 9780670091263
out of stock INR 399
1 1
Creating Signature Stories

Creating Signature Stories

ISBN: 9780670091263
Be the first to review this product
₹399
₹499   (20% OFF)

Back In Stock Shortly - Fill The Book Request Form
Details
  • ISBN: 9780670091263
  • Author: David Aaker
  • Pages: 184
  • Format: Hardback
SHARE PRODUCT

Book Description

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing,
authentic, involving stories to communicate strategic messaging internally and externally,
a critical and difficult task.
Stories are many times more powerful than facts at getting attention, generating brand
energy, creating involvement, persuading, arousing emotion and inspiring. Moreover,
success in digital platforms, which is becoming increasingly essential, means
content and content means stories.
This book, full of case studies, discusses how to find, evaluate, refine and leverage
great stories and use them to build brands, enhance customer relationships and
inspire employees.

Related Books

User reviews

  0/5
Post Review