Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church 110016 New Delhi IN
Midland The Book Shop ™
Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church New Delhi, IN
+919871604786 https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/6468e33c3c35585403eee048/without-tag-line-480x480.png" [email protected]
9780143456414 61a4d4ac3404ea20712c03ad Creating Signature Stories Strategic Messaging That Persuades Energizes And Inspires https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/61a4d86abdd965212102f174/41htvfpbngl-_sx325_bo1-204-203-200_.jpg

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

 

About the Author

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.
9780143456414
out of stock INR 319
1 1

Creating Signature Stories Strategic Messaging That Persuades Energizes And Inspires

ISBN: 9780143456414
₹319
₹399   (20% OFF)

Back In Stock Shortly

Details
  • ISBN: 9780143456414
  • Author: David Aaker
  • Publisher: Penguin Business
  • Pages: 184
  • Format: Paperback
SHARE PRODUCT

Book Description

Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories-intriguing, authentic, and involving narratives-apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.

Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

 

About the Author

David Aaker is the author of over one hundred articles and eighteen books on marketing, business strategy, and branding that have sold over one million copies combined. A recognized authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. David currently resides in Orinda, CA.

User reviews

  0/5