Freedom to Fail: Lessons from my Quest for Startup Success

My dear incredible beautiful team of superheroes

Over the past two years we have given this idea everything we've

got. We've given it our love our time our sweat and even some

of our tears...We will be shutting down...next Friday.

I love you guys and I am sorry to have let you down.

Yours truly

Shabnam

Shabnam Aggarwal always dreamt of success. Raised in an immigrant Indian family in the start-up hub of Silicon Valley she believed that every entrepreneur could be successful. So she left her cushy job at Merrill Lynch to take a risk find her passion and make a change in the world. She moved to India to start a company.

In Freedom to Fail Shabnam tells the story of her brush with 'success': raising her first round of venture capital; hiring a hardworking team of millennials; growing her start-up to multiple cities...and then finding it all come to a bitter end.

Shabnam gives us a peek into the world of start-ups in India. Her personal journey gives us an insight into dealing with failure warning us of the challenges of starting a business and helping us learn from her experience. Weaving each chapter into a powerful lesson in overcoming expectations fear and self-doubt she shows us why failure is important even imperative in order to ultimately succeed. And the best lesson she learnt: You haven't failed until you stop trying.