If we could ‘just do it,’ we wouldn’t need that advice. But why can’t we? And if we can’t just do it, then what should we do instead? In this smart, delightful, and important book, the world’s leading expert on the science of human motivation answers that question and more. What are you waiting for? Just read it! -- Daniel Gilbert, bestselling author of Stumbling on Happiness

Ayelet Fishbach is a leading expert on motivation-her research has consistently produced insights that are both surprising and useful. In this engaging book, she shows what it takes to close the gap between your intentions and your actions. -- Adam Grant, #1 bestselling author

Ayelet Fishbach’s innovative breakthroughs have revolutionized motivation science and shifted our understanding of how people reach their goals. This thoughtful, often funny, and always practical book puts those insights into concrete terms that each of us can apply in our own lives. Get It Done guides you through ways to effectively meet your goals – to pull yourself up out of the challenges of everyday life to accomplish difficult goals that, until now, may have eluded you. I can’t recommend Get It Done enough. It’s a must read. -- Wendy Wood, acclaimed author of Good Habits, Bad Habits

Everyone wants to feel motivated to reach their goals with confidence and regularity. But most of us fail to do so. In this masterfully written and endlessly insightful book, Ayelet Fishbach charts a course for everyone to keep their motivation muscle in shape. -- Francesco Gino, author of Rebel Talent

Ayelet Fishbach is one of the most interesting psychologists of her generation. And she studies motivation, one of the most important topics in psychology. In this compelling book, Fishbach shows us how we can motivate ourselves-by changing our situations and the way we see them-to reach our goals in life. -- Carol Dweck, multi-million copy selling author of Mindset

So many books promise to help you achieve your goals, but this is the only one backed by scientific research, written by the brilliant scientist who actually conducted much of it! Get It Done makes you understand why motivation is so hard to come by at times, and what you can actually do to get yourself more motivated. Interesting. Clever. Most of all, extremely useful! -- Nicholas Epley, author of Mindwise

Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business, and the president of the Society for the Study of Motivation. Dr. Fishbach has been published in many psychology and business journals, including Psychological Review and Psychological Science, and served as an associate editor of several journals, including the Journal of Personality and Social Psychology and Psychological Science. Her research is regularly featured in the media, including the Wall Street Journal, CNN, Chicago Tribune, NPR and was selected to be featured in the New York Times’ ‘Annual Year in Ideas’. Dr Fishbach has received several international awards, including the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award, and in 2006, she received the Provost’s Teaching Award from the University of Chicago. Get it Done is her first non-fiction book.