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9788184001402 60ad026ba4cf971279fa1ac1 IIMA - Business And Intellectual Property //d2pyicwmjx3wii.cloudfront.net/s/607fe93d7eafcac1f2c73ea4/60ad026da4cf971279fa1af5/webp/9788184001402-us.jpg Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves. 9788184001402
out of stock INR 319
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IIMA - Business And Intellectual Property

IIMA - Business And Intellectual Property

ISBN: 9788184001402
₹319
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Book Description

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

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