"How can one survive in a market
which is volatile and uncertain?
What strategies have worked
and not worked in the past?
What does it take to be successful
What are the successful strategies
applied by the likes of HUL, Godrej,
Adani Ports and redBus?
So what does it take to Ride the Tiger? Sound flexible
strategy, operational excellence and dedication to
customer-centric innovation. But what does that really
mean? How have successful Indian companies managed
challenges in an extremely price-sensitive market?
In this book, Wilfried Aulbur and Amit Kapoor
look at successful, and sometimes not-so-successful,
strategies, operations and innovations in India. They
have distilled lessons from their decades of practical
work experience in the country. From large family
conglomerates like Tata and Godrej to newer additions
like Adani, from MNCs like Maruti Suzuki to start-ups
in Bangalore and Gurgaon—the book explores key
learnings from all four kinds of companies in an
Indian context and provides useful insights into
how business is done in India.