About the book

Unconscious bias: persistent prejudiced behaviour that clashes with our consciously held beliefs. Its effects can be corrosive, even lethal. It robs organizations of talent, science of breakthroughs, politics of insight, individuals of their futures and communities of justice. So what real-world steps can we take to counteract it?

Drawing on ten years’ immersion in the topic, Jessica Nordell digs deep into the cognitive science and social psychology that underpin efforts to create change, and introduces us to the people who are practising a range of promising methods: the police using mindfulness to regulate high-stress situations; the doctors whose diagnostic checklists help eliminate bias in treatment; the lawyers and educators striving to embed equality all the way from the early-years playroom to the boardroom.

Biased behaviour can be ended. This path-breaking, inspiring and indispensable book shows us how.

About the author

Jessica Nordell is an American science and culture journalist. A former writer for public radio and producer for American Public Media, she studied physics at Harvard University and poetry at the University of Wisconsin. She has been researching and writing on unconscious bias for almost a decade and her work has appeared in the Atlantic, New Republic and New York Times, among other publications. She lives in Minneapolis, Minnesota. The End of Bias is her first book.