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9789390918683 611e4c2243827504d08d868e THE HOUSE THAT ZEE BUILT https://cdn1.storehippo.com/s/607fe93d7eafcac1f2c73ea4/611e4c2343827504d08d871f/webp/41j6ozkfz5l-_sx354_bo1-204-203-200_.jpg

The House That Zee Built is as much a telling of the legacy of India’s pioneering media enterprise as it is about the people and the strategies behind it.

The story starts in 1890 in an undivided Punjab and looks at the extremely humble beginnings of the Goenka family. From the family’s successful agri-business to an ambitious Subhash Chandra creating India’s first satellite television channel, this book is about the metamorphosis of a family business into a global conglomerate known as Zee. The inherently risky business idea became such a national phenomenon that it spawned numerous similar television channels and even made global giants like Sony and News Corporation view India as a major television market.

Offering an incisive look into the creation and sustenance of a brand that transcends boundaries, this is also a chronicle aimed at capturing the very essence of the phenomenon called Zee and the entrepreneurial foresight of Subhash Chandra and his sons Punit and Amit Goenka. It offers crisp and memorable insights into the inner workings of the media giant.

Devoid of tilted commentary, the book sheds equal light upon the institution’s upheavals and future challenges. The real anecdotes, exclusive inputs by the core team of Zee and the detailed analysis of the media world make this an essential read.

About the Author

Surbhi Dahiya is professor and course director in the Department of English Journalism at Indian Institute of Mass Communication (IIMC) in New Delhi. Previously, she worked with The Tribune as a correspondent and then taught at Delhi University for many years. Surbhi was a SUSI scholar from India to USA in 2017, and has chaired, participated and presented a number of research papers at national and international platforms like IAMCR conferences in Hyderabad, Montreal and Leicester, International Communication Association (SACA) conference in Prague, AEJMC (Chicago), WJEC (Paris), AMIC (Dubai), World Press Freedom Day (Helsinki), ESRC and ICSSR workshop (London). Surbhi has compiled Connecting Threads: A Compendium of Media Educators of India and has won many awards for excellence in the field of journalism education, including the National Award by PRSI, Lifestyle Jury Award and ‘Iconic Woman’ by Women Economic Forum in 2019.
9789390918683
in stockINR 595
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THE HOUSE THAT ZEE BUILT

ISBN: 9789390918683
₹595


Available At: Hauz Khas
Details
  • ISBN: 9789390918683
  • Author: Surbhi Dahiya
  • Publisher: Rupa Publications India
  • Pages: 396
  • Format: Paperback

Book Description

The House That Zee Built is as much a telling of the legacy of India’s pioneering media enterprise as it is about the people and the strategies behind it.

The story starts in 1890 in an undivided Punjab and looks at the extremely humble beginnings of the Goenka family. From the family’s successful agri-business to an ambitious Subhash Chandra creating India’s first satellite television channel, this book is about the metamorphosis of a family business into a global conglomerate known as Zee. The inherently risky business idea became such a national phenomenon that it spawned numerous similar television channels and even made global giants like Sony and News Corporation view India as a major television market.

Offering an incisive look into the creation and sustenance of a brand that transcends boundaries, this is also a chronicle aimed at capturing the very essence of the phenomenon called Zee and the entrepreneurial foresight of Subhash Chandra and his sons Punit and Amit Goenka. It offers crisp and memorable insights into the inner workings of the media giant.

Devoid of tilted commentary, the book sheds equal light upon the institution’s upheavals and future challenges. The real anecdotes, exclusive inputs by the core team of Zee and the detailed analysis of the media world make this an essential read.

About the Author

Surbhi Dahiya is professor and course director in the Department of English Journalism at Indian Institute of Mass Communication (IIMC) in New Delhi. Previously, she worked with The Tribune as a correspondent and then taught at Delhi University for many years. Surbhi was a SUSI scholar from India to USA in 2017, and has chaired, participated and presented a number of research papers at national and international platforms like IAMCR conferences in Hyderabad, Montreal and Leicester, International Communication Association (SACA) conference in Prague, AEJMC (Chicago), WJEC (Paris), AMIC (Dubai), World Press Freedom Day (Helsinki), ESRC and ICSSR workshop (London). Surbhi has compiled Connecting Threads: A Compendium of Media Educators of India and has won many awards for excellence in the field of journalism education, including the National Award by PRSI, Lifestyle Jury Award and ‘Iconic Woman’ by Women Economic Forum in 2019.

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