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9780141035826 608e865a02ba708b5aa2690b The Medium is the Massage https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/608e865c02ba708b5aa2695e/6900387-l.jpg Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time. 9780141035826
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The Medium is the Massage

The Medium is the Massage

ISBN: 9780141035826
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Book Description

Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.

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