PERNIA QURESHI BOOKS

Pernia Qureshi is an Indian-American fashion entrepreneur, stylist, classical dancer, and actress known for her influential presence in the Indian fashion industry. With a strong foundation in both Indian classical arts and contemporary global fashion, Pernia has carved a unique identity that blends tradition with modernity. Born into a multicultural family, she studied in the United States and trained in Kuchipudi dance from a young age, which deeply influenced her aesthetic sensibilities. Her early career began in the fashion capitals of the world, where she worked with top publications like Harper’s Bazaar, Elle, and Glamour, gaining valuable experience in styling and editorial fashion. She gained widespread recognition for her work as the costume designer for the Bollywood film Aisha (2010), where her fashion-forward styling brought a fresh look to Indian cinema. In 2012, she launched Pernia’s Pop-Up Shop, a curated online marketplace for luxury Indian fashion designers. The platform quickly became a game-changer in the industry, making designer wear accessible to a global audience and supporting both established and emerging Indian designers. Pernia's entrepreneurial journey reflects her keen business acumen and deep understanding of fashion as both an art and an industry. In addition to her work in fashion, she has also acted in the film Jaanisaar (2015), directed by Muzaffar Ali, further showcasing her versatility as an artist. Pernia continues to be a thought leader in the world of style and design, known for her elegance, innovation, and commitment to promoting Indian craftsmanship on the global stage. Her work bridges the gap between India’s rich cultural heritage and the dynamic world of international fashion, making her one of the most influential fashion personalities of her generation.