JAIDEEP PRABHU, PRIYANK NARAYAN, MUKESH SUD BOOKS

Jaideep Prabhu, Priyank Narayan, and Mukesh Sud are distinguished thinkers known for their work on innovation, business, and inclusive growth. Jaideep Prabhu is a professor at the University of Cambridge and a globally recognized expert on frugal innovation, focusing on how companies can do more with fewer resources while expanding access to underserved markets. Priyank Narayan is a writer and entrepreneur whose work explores the intersection of business, creativity, and social impact, bringing practical insights to contemporary challenges. Mukesh Sud is a scholar and educator with deep expertise in management and leadership, contributing significantly to discussions on sustainable development and organizational strategy. Together, they have collaborated on influential works that emphasize affordable innovation, responsible business practices, and the power of resourcefulness in driving economic and social transformation across emerging markets.