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Personal finance made easy for you!

Personal finance is a subject that touches every aspect of our lives, yet it is one that many of us struggle to understand and manage effectively. It is a complex and ever-evolving field that requires constant attention and adaptation. The principles of personal finance are not just about managing money but about creating a better future for yourself and your loved ones. Exploring 100 personal finance principles that will help you make the most of your money, this book brings to light the key principles of personal finance using, what the authors call, the ACTION framework: Assess, Create a plan, Track progress, Invest, Optimize and Navigate.

About the Author

Vivek Mashrani is a founder and director at Technofunda Ventures, based out of Ahmedabad, India. He is also building an investing community under his TechnoFunda initiative to help people become better investors. Previously, he served at the Bangalore and London offices of HSBC as AVP in their investment banking as well as strategy teams. Vivek is a CFA charter holder and member of the CFA Society India, and an MBA in capital markets from NMIMS, Mumbai. He is a strong believer in lifelong learning, networking and collaboration.

Anand Venkitachalam is a founder and managing partner at KARM Capital, based out of Bangalore. He has over twenty-five years of experience working in leadership roles at high-tech engineering MNCs. He holds eleven patents.