If we can win World Cups in cricket, why can’t we even qualify in football? What will it take for a nation of 1.38 billion people to take its rightful place in the world football hierarchy? Awakening the BlueTigers seeks to answer these and other related questions. How can the country’s passion for the FIFA World Cup be leveraged? How are properties like the FIFA U-17 World Cup and Indian Super League in association with private players and NGOs like Slum Soccer bringing about a paradigm shift? How does football offer a way out of poverty? Tackling head-on the ills and issues that plague the development of football in India, the authors, veterans of the sports industry, provide an up-close and fascinating look at the ecosystem around the game. Even as the obsession for FIFA World Cup 2022 reaches fever pitch, this book – full of anecdotes, insights, and reflections from football legends, industry professionals, and unsung heroes – provides a clear and precise road map to help India reach its full potential as a football nation.
About the Author
Neel Shah is an experienced sports management professional and educator. He has worked for over two decades on the development and commercialisation of football in North America, Asia, and Europe. In his current position with India On Track, Shah is responsible for running the Global Institute of Sports Business as well as securing new business for the group. Gaurav Gala started off his career in early 2002 as a broadcast journalist, with a specialisation in sports and served as the sports editor of India Today, the India Today Group’s twenty-four-hour English news channel. He has worked across a wide variety of media organisations during his career so far, including CNBC India–TV 18, the India Today Group, the Zee Media Group, and the Star TV Network.