Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. “How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read advertising, the world would be a more intelligent and prosperous place.” —Jonah Berger , new York Times bestselling author of contagious and the catalyst “incisive and daring, advertising is the only book you need to truly understand both the inner workings of American ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you’ll never see advertising the same way again.” —drew Eric Whitman, bestselling author of advertising.