‘India’s first-generation entrepreneurs, most of them riding on the vehicle of digital technology, are transforming India’s consumer and market landscape, at times dramatically, and at times, ubiquitously. In this collection, Harsh Pamnani energetically and purposefully brings to life the trials, tribulations and successes of a dozen-odd founders who are reshaping domains, marketplaces and paradigms in the country. This collection of diverse and trailblazing stories from PolicyBazaar to Zoomcar to Quikr offers valuable lessons to students and practitioners of business and management.’ — Sunil Kant Munjal, Chairman, Hero Enterprise

‘The inspiring journeys of some of the youngest brands of India, articulated in the second volume of Booming Brands, are an excellent read, and Harsh has weaved a narrative that delves into the heart of these pulsating brands.’ — Harsh Goenka, Chairman, RPG Enterprises

‘Brands are an intrinsic part of our everyday journey, and some become more proximate if they resonate values and purpose that we hold dear. Harsh has captured that essence of the “brand building” process for Indian brands, some of which have already come of age and others that will soon make a stronger footprint. A very useful, analytically rich, and step by step guide to building brands “the Indian way”.’ — Suresh Narayanan, Chairman and Managing Director, Nestlé India Ltd

‘Harsh Pamnani made a signal contribution to marketing literature in India with Booming Brands, Volume 1. It is our good fortune that he is back with a sequel covering some of the hottest contemporary brands ranging from PolicyBazaar to Epigamia. His carefully collated stories clearly indicate that those who predicted the demise of brands wrote their obituaries far too prematurely. More power to those who build strong brands from India, and to their indefatigable chronicler, Harsh Pamnani.’ — Rishikesha T. Krishnan, Director, IIM Bangalore and former Director, IIM Indore

‘Harsh has done a fabulous job in articulating the insights emerging from the journeys of each of these powerful brands. Having helped incubate a consumer healthcare startup, I understand the value of these learnings for budding next-gen entrepreneurs and the inspiration the ones on the edge could draw. A great read and one to keep.’ — Samina Hamied, Executive Vice Chairperson, Cipla Ltd

Harsh Pamnani specialises in brand-building through storytelling. He partners with organisations to help capture their journey, build their culture, and enhance their brand reputation by curating their compelling stories. Business leaders leverage these stories to attract suitable talent, engage customers, and stand out from their competition. He has authored several best-selling books and articles on brand building, which have appeared in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express.
Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC.
For more information about Harsh and his work, please visit www.harshpamnani.com. You can get in touch with him via email at [email protected] or connect with him on LinkedIn at https://www.linkedin.com/in/harshpamnani/