Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 110016 New Delhi IN
Midland The Book Shop ™
Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 New Delhi, IN
+919871604786 https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/69591829db7aed90e0608dfb/without-tag-line-480x480.png" [email protected]
9780143452614 6238754ccd4011e81dfa1b5b Brands And The Brain How To Use Neuroscience To Create Impactful Brands https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/6238754ecd4011e81dfa1b97/41rc0b-hkel-_sx324_bo1-204-203-200_.jpg

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

 

About the Author

Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.
9780143452614
in stockINR 399
1 1
Brands And The Brain How To Use Neuroscience To Create Impactful Brands

Brands And The Brain How To Use Neuroscience To Create Impactful Brands

ISBN: 9780143452614
Be the first to review this product
₹399
₹499   (20% OFF)

Add to Cart Buy Now
Details
  • ISBN: 9780143452614
  • Author: Arvind Sahay
  • Publisher: Penguin Business
  • Pages: 304
  • Format: Paperback
SHARE PRODUCT

Book Description

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

 

About the Author

Arvind Sahay is professor of marketing and international business; Prof. M.N. Vora Chair in marketing and entrepreneurship; chair, India Gold Policy Centre; chair, marketing area; and chair, NSE Centre for Behavioral Science at the Indian Institute of Management Ahmedabad. Prof. Sahay completed his PhD from the University of Texas, Austin. He obtained his MBA from the Indian Institute of Management Ahmedabad. Prof. Sahay also holds a degree in chemical engineering from the Indian Institute of Technology Kanpur.

Related Books

User reviews

  0/5