Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Review
"In the best of the strategy books now or soon to be in stores, [Greenwald] has proposed a fairly straightforward way to think about strategy that makes the subject substantially simpler." --
The New York Times
"Case studies and sharp analysis make this a book worth pondering. . . . They make a compelling case." --BusinessWeek
"Superb, with a deft balance between theory and case studies that offer fascinating explanations of strategic adventures by prominent companies." --The Toronto Globe and Mail
"Congratulations. Your business is a success. Now is when you really need this book. Greenwald and Kahn are unique in their focus on building and protecting value even as others try to copy your special saude (or formula). Their approach to competitive strategy is a masterly success and, true to their own insight, is one that can't be beat, now or in the future." --Barry Nalebuff, Yale University, author of Why Not? and Co-Opetition
"The best 'course' I've ever read on strategic management. Actually does demystify a complex world of management." --Warren Bennis, Distibguished Professor of Business, USC; author of Becoming a Leader
About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
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