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9789377300623 6aedc589c8bb1fd7c6452d79 Digital Supermarketwala https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/6aedc58bc8bb1fd7c6452d81/81k2rl0ny4l-_sy466_.jpg
  • Why does the neighbourhood kirana still thrive in the age of quick commerce?
  • What can JioMart, DMart Ready, Meesho and Amazon teach us about the Indian consumer?
  • How will the battles and friendships between online and offline shape the coming years?
  • And how will AI transform the way India shops?

More than a decade after the bestselling Supermarketwala, retail veteran Damodar Mall returns with Harsh Mall to decode the next chapter of India's consumer revolution and explore how digital commerce, neighbourhood stores, supermarkets, social media and AI are converging to reshape consumer behaviour.

Through fascinating stories, memorable frameworks and insightful case studies, they show what really influences buying decisions in one of the world's most dynamic consumer markets. Along the way, they revisit beloved ideas from the original Supermarketwala while introducing fresh concepts for a digital-first India.

Insightful, entertaining and deeply practical, Digital Supermarketwala is essential reading for entrepreneurs, marketers, retailers, founders and anyone who wants to understand not just where India shops-but why.

About the Author

Damodar Mall, a lifelong retailer, started as an FMCG marketer at Unilever. He set up his first store under the Apna Bazaar co-operative s brand in Mumbai. That start-up was the genesis of DMart. Damodar is part of the leadership at India s largest retailer, Reliance Retail, and helped shape Smart Bazaar, JioMart and FreshPik from scratch.
Known for his insights about consumer and market behaviour in India, Damodar is generous about sharing his knowledge. SupermarketWala was his first book about the Indian shopper. Be a SupermarketWala, his second book, guides small retailers to set up supermarkets. The book has been translated into four languages.
When he is not shaping omnichannel retail ideas, Damodar helps young brands and entrepreneurs succeed. He likes to play music on his keyboard, a passion he picked up from his sons Harsh and Yash. Damodar lives in Mumbai with his IIM batchmate and wife Sangeeta, a novelist and podcaster.



 9789377300623
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Digital Supermarketwala

Digital Supermarketwala

ISBN: 9789377300623
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Details
  • ISBN: 9789377300623
  • Author: Damodar Mall Harsh Mall
  • Publisher: Penguin Business
  • Pages: 152
  • Format: Paperback
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Book Description

  • Why does the neighbourhood kirana still thrive in the age of quick commerce?
  • What can JioMart, DMart Ready, Meesho and Amazon teach us about the Indian consumer?
  • How will the battles and friendships between online and offline shape the coming years?
  • And how will AI transform the way India shops?

More than a decade after the bestselling Supermarketwala, retail veteran Damodar Mall returns with Harsh Mall to decode the next chapter of India's consumer revolution and explore how digital commerce, neighbourhood stores, supermarkets, social media and AI are converging to reshape consumer behaviour.

Through fascinating stories, memorable frameworks and insightful case studies, they show what really influences buying decisions in one of the world's most dynamic consumer markets. Along the way, they revisit beloved ideas from the original Supermarketwala while introducing fresh concepts for a digital-first India.

Insightful, entertaining and deeply practical, Digital Supermarketwala is essential reading for entrepreneurs, marketers, retailers, founders and anyone who wants to understand not just where India shops-but why.

About the Author

Damodar Mall, a lifelong retailer, started as an FMCG marketer at Unilever. He set up his first store under the Apna Bazaar co-operative s brand in Mumbai. That start-up was the genesis of DMart. Damodar is part of the leadership at India s largest retailer, Reliance Retail, and helped shape Smart Bazaar, JioMart and FreshPik from scratch.
Known for his insights about consumer and market behaviour in India, Damodar is generous about sharing his knowledge. SupermarketWala was his first book about the Indian shopper. Be a SupermarketWala, his second book, guides small retailers to set up supermarkets. The book has been translated into four languages.
When he is not shaping omnichannel retail ideas, Damodar helps young brands and entrepreneurs succeed. He likes to play music on his keyboard, a passion he picked up from his sons Harsh and Yash. Damodar lives in Mumbai with his IIM batchmate and wife Sangeeta, a novelist and podcaster.



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