"Siddiqui blends insightful reporting with prescient analysis to give an authoritative look at one of the world's most polarizing figures. He captures the ambition of Elon Musk's innovations while also holding power to account, questioning the societal and cultural impact at the heart of his transformation. In this time, when Musk's influence is tangible in everything from how information is shared to the race for space colonization, Siddiqui's work could not be more vital."
Astead Herndon, host of the New York Times political podcast "The Run-Up"

"Siddiqui dissects the rise and psychological unraveling of one of the most influential and controversial figures of our time. Combining meticulous research with vivid storytelling, he reveals how Musk's bold vision and unchecked ambition transformed industries, reshaped public narratives, and courted chaos. From Tesla's triumphs to Twitter's disasters, this gripping book exposes the cost of power without accountability in a world that idolizes innovation."
Bradley Hope, Pulitzer Prize finalist and coauthor of New York Times bestseller Billion Dollar Whale

"An electrifying masterpiece of investigative journalism, offering a riveting deep dive into the rise and fall of Elon Musk, and the definitive account of his transformation from inspirational entrepreneur to a dangerous and polarizing figure. With unmatched clarity and depth, Siddiqui dissects Musk's power and influence. The book is a gripping cautionary tale and a masterful cultural critiqueessential reading for anyone captivated (or confounded) by the most controversial billionaire of our time."
Taylor Lorenz, Author of Extremely Online and founder of User Magazine