Business analytics, the method by which data around a business is analysed to better determine the choices we make, is your answer. In this accessible, user-friendly book, Professor Arnab Laha explains the relevance of this growing field in business and looks at its uses in marketing, finance, operations and HR. He also devotes a special section to setting up business analytics for your workplace. With examples and case studies, How to Make the Right Decision is the most useful book you can buy for yourself and your business.
Key Features:
- How can you better manage your inventory by looking at the past movement of your stock?
- How can you ensure that the customer mailings you are doing have the proper impact by being targeted to the right people?
- How do you go about hiring the appropriate people for a job profile?
About the Author
Prof. Arnab K. Laha is a professor at Indian Institute of Management, Ahmedabad, and was featured among India's best business school professors by Business Today in 2006. He received his bachelor's, master's and doctoral degrees from the Indian Statistical Institute. He has published several papers in national and international journals of repute in statistics and quantitative finance. Two of his papers have received 'best paper' awards in two major conferences.
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