The Malcolm Gladwell of brain science - Independent

[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself - Mail on Sunday

Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again - Time Out

Breezy, fun, optimistic and full of the latest research - The Sunday Times

Original and provocative... A smart, captivating book that will give you a prefrontal workout - Nature

A shining example of lucid and easy-to-grasp science writing - Independent on Sunday

***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you -- Michael Mosley, author of THE FAST DIET - BBC Focus

A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings - New Scientist

Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun - New York Times

A dream to read... I couldn't resist telling people about a couple of things I read here -- Brian Clegg - Popular Science

Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven -- Brian Eno

Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style

-- Nicholas Tucker - Independent

Eagleman provides an excellent overview of the workings of our most vital organ -- Ian Critchley - Sunday Times

A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!' -- Brandon Robshaw - Independent on Sunday

Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious - The Times

You will learn a great deal that is fascinating from Incognito - Guardian

A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances - New York Observer

A bold argument, and perhaps just the beginning of the debate - Sunday Herald

Eagleman's style is accessible and easily understood - Press Association

A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity - Big Issue

Lyrical, unpretentious, always compelling - Sunday Telegraph

Eagleman explains scientific ideas with exemplary clarity - Spectator

He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent - Seven, Sunday Telegraph

Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness - The New York Times

Appealing and persuasive - Wall Street Journal

Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you - Wired