Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders?
But you need not worry! Help is at hand now.
Marketing without Money is packed with tried-and-tested tools and techniques that have successfully worked. Bundled with the author's unique Branding House approach, it takes you through the process of building your brand. It is loaded with insights from business leaders, DIY charts, tables and pull-outs, frugal tips, examples and anecdotes for sharpening your marketing messaging.
So grab a copy of Marketing without Money and win in your marketplace!
Book Description
An insightful and innovative book on maximizing the returns on the marketing spend and winning in the marketplace.
About the Author
Jessie has 25 years of experience in marketing. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and Chief Marketing Officer of Wipro Technologies. In 2010, Jessie Paul founded Paul Writer, a marketing advisory firm that works with global and Indian clients to maximize marketing impact. She is an independent director on the boards of Expleo Solutions, Royal Orchid Hotels and Bajaj Consumer Care. She holds an MBA from Indian Institute of Management, Calcutta, and a bachelor's degree from National Institute of Technology, Trichy.
+91 9818282497
