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A portrait of India in mid-sentence - caught between tradition and transformation, noise and nuance.


From selfies and what they mean to the travails of modern love and the new vocabulary of politics, Santosh Desai returns to chronicle the invisible revolutions of Indian life with his signature wit and insight. In Memes for Mummyji, he explores how the mobile phone - now as common as the pressure cooker - has quietly reshaped everything: how we shop, flirt, pray, protest, and parent.

This is not a book about technology. It's about us. Our habits, our contradictions, our new-found freedoms - and the deep cultural software that still runs underneath. Warm, keenly perceptive and deeply human, this book, with essays drawn from over a decade of observation, is a love letter to the everyday theatre of Indian life in the digital age.

 

 

Review

'Santosh Desai is the prose-laureate of India's hybrid modernity. No one has explained the everyday transitions in desi life with such empathy, lucidity and grace. Memes for Mummyji is required reading for anyone trying to get a handle on Hindustan.' - Mukul Kesavan

'Santosh Desai's writing is a triumph of opinion journalism, one of the very few columnists who are interesting and memorable. He gets into the mind of India and tells us clearly what he sees.' - Manu Joseph

'Brilliant and unparalleled sensemaking of the chaos and contradictions when new and old India collide! The profound insights and humorous observations make this book a delightful and valuable read.' - Rama Bijapurkar

About the Author

Santosh Desai, author of the book Mother Pious Lady: Making Sense of Everyday India and the columnist behind the long-running column ‘City City Bang Bang' in The Times of India, is regarded as one of India's leading social commentators. His work documents the changes India is going through, viewed from the lens of everyday life. In another life, he is one of India's foremost brand thinkers, having spent over two decades in advertising and eighteen years in brand consulting. He is also a founder at Think9 Consumer Technologies, a company that helps early-stage start-ups to scale up. He is a graduate in economics and a management graduate from IIM-Ahmedabad.
9789373071091
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Memes For Mummyji Making Sense Of Post-smartphone India

Memes For Mummyji Making Sense Of Post-smartphone India

ISBN: 9789373071091
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  • ISBN: 9789373071091
  • Author: Santosh Desai
  • Publisher: Harper Collins
  • Pages: 400
  • Format: Paperback
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Book Description

A portrait of India in mid-sentence - caught between tradition and transformation, noise and nuance.


From selfies and what they mean to the travails of modern love and the new vocabulary of politics, Santosh Desai returns to chronicle the invisible revolutions of Indian life with his signature wit and insight. In Memes for Mummyji, he explores how the mobile phone - now as common as the pressure cooker - has quietly reshaped everything: how we shop, flirt, pray, protest, and parent.

This is not a book about technology. It's about us. Our habits, our contradictions, our new-found freedoms - and the deep cultural software that still runs underneath. Warm, keenly perceptive and deeply human, this book, with essays drawn from over a decade of observation, is a love letter to the everyday theatre of Indian life in the digital age.

 

 

Review

'Santosh Desai is the prose-laureate of India's hybrid modernity. No one has explained the everyday transitions in desi life with such empathy, lucidity and grace. Memes for Mummyji is required reading for anyone trying to get a handle on Hindustan.' - Mukul Kesavan

'Santosh Desai's writing is a triumph of opinion journalism, one of the very few columnists who are interesting and memorable. He gets into the mind of India and tells us clearly what he sees.' - Manu Joseph

'Brilliant and unparalleled sensemaking of the chaos and contradictions when new and old India collide! The profound insights and humorous observations make this book a delightful and valuable read.' - Rama Bijapurkar

About the Author

Santosh Desai, author of the book Mother Pious Lady: Making Sense of Everyday India and the columnist behind the long-running column ‘City City Bang Bang' in The Times of India, is regarded as one of India's leading social commentators. His work documents the changes India is going through, viewed from the lens of everyday life. In another life, he is one of India's foremost brand thinkers, having spent over two decades in advertising and eighteen years in brand consulting. He is also a founder at Think9 Consumer Technologies, a company that helps early-stage start-ups to scale up. He is a graduate in economics and a management graduate from IIM-Ahmedabad.

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