‘Self-belief is the key that liberatesus from doubts and diffidence to unleash our true potential. NirupamaSubramanian provides guidance on how to do this.’
– Kiran Mazumdar-Shaw, ExecutiveChairperson, Biocon

‘Nirupama has spent the last few years coaching andtraining women across India and has a thorough understanding of the challengesand issues they face. I am thrilled that she is putting all that experience togood use in this new book. The six Feminine Powers model will help Indian womenunderstand themselves and the world around them better, overcome their limitingbeliefs and live their full potential to create a just and equitable society.’
– Debjani Ghosh; President, NASSCOM

‘The biggest question for womenleaders remains: how to move forward when there is no playbook for aspiringwomen in the modern workplace and the path is still defined by men? Indiansociety is built around a strong gender stereotyping and motherhood model,creating guilt for those who try to move away from it. Women tend to live inself-doubt about deserving their success and remain fearful of displayingpower, since appearing too powerful threatens to lower their likeabilityquotient – a dilemma men never face. Women, own your success: celebrate smallvictories, believe in yourself and mentor young women in their journey. You canbe powerful and warm at the same time! Nirupama’s comprehensive book willfurther shatter the glass ceiling and challenge gender stereotypes, helping youtap into your inner power.’
– Shital Kakkar Mehra, ExecutivePresence Coach for CEOs; Best-selling Author; Co-founder, Katalyst (NGO)

Power: a word that's as dissociated from women in real life as it's seen to be embodied by them through ideas of Shakti. Reduced to mere tropes in Indian mythology - the innocent Kanya, seductive Apsara, warrior-like Veera, the noble Rani, nurturing Maa, the wise Rishika - the images of feminine mystique are reservoirs of power.

Changing the conversation from how these stereotypes shackle women to how they can enable them, Nirupama Subramanian uses the wisdom of archetypes to provide practical advice to women to claim the powers they need to achieve their goals.

In a world where biases precede their entry into every space, Powerful helps modern women understand their sources of power and embark on a path of transformation and growth.