Sad Nuggie Ltd. was officially launched on 1 August 2022 by Ryan Thompson. Since inception, Sad Nuggie gifs, videos, and images have been seen and shared hundreds of millions of times around the world. Sad Nuggie Ltd. loves to give back to the community alongside working with charities, especially in the mental health sector. They donate a percentage of sales back to programs and charities, helping those struggling with their mental and emotional health.

Anastasia Sevastyanova, also known as sevastasi, has been a freelance digital illustrator since 2019. With a rich portfolio, she has lent her artistic prowess to numerous children's and young adult books. Her expertise extends into character design and sticker art, with the iconic Sad Nuggie standing out as a testament to her passion and dedication. Anastasia approaches her craft with meticulous care, infusing each project with a profound love for her work. Her journey in the realm of digital illustration reflects a commitment to excellence and a genuine enthusiasm for bringing stories to life visually.