'A clean-hearted guy, even through the BS' -- Giggs

'A very real, honest and inspiring book that demonstrates an understanding of the real world while providing hope and inspiration for a better one.

Kenny Imafidon's real-life experiences and hardships growing up in the hood of south London are tragic but enlightening. In his inspiring new book, That Peckham Boy, Kenny openly and honesty shares the obstacles, disadvantages and devastating consequences that typically accompany those who grow up on the streets in poverty and need. From drug deals to racial targeting to being wrongly accused of murder, Kenny reveals the flaws and weaknesses of a broken system that we all pay into. But most importantly, he exemplifies how one person's determination and resolve against all odds can triumph and succeed! A remarkable read!'

-- Stephen M. R Covey - The New York Times and #1 Wall Street Journal bestselling author of The Speed of Trust and Trust & Inspire

If you are compelled by a hero's journey, then Kenny Imafidon is a hero for this generation. His story is an inspiration to anyone who dreams of making a better life for themselves and having a positive impact on those around them. -- Simon Sinek - New York Times Bestselling author of Start with Why and The Infinite Game

'Shows that sometimes the hardest choices lead to the biggest and brightest outcomes... Kenny's story is now part of the solution that stops stereotypes limiting potential.' - Tim Campbell MBE

Breathtaking - The Observer

Kenny Imafidon is an entrepreneur, author, and social commentator. He is the co-founder & managing director of ClearView Research, an agency that specialises in research, strategy and engagement projects focused on diverse and underrepresented communities. Kenny has worked on projects across the world with global businesses such as Vodafone, Uber, Starbucks and Twitter, and with international charities, and large philanthropic foundations such as the Wellcome Trust, Macmillan, One Young World and UNICEF UK. He is a trustee of several charities, including BBC Children in Need. Alongside Lord Michael Hastings CBE, he is also the co-founder of My Brother's Keeper, a voluntary group that supports men (mainly serving long-term sentences) in 6 prisons across the UK. In 2022 he was featured in Forbes' annual 30 under 30 list for Social Impact.