Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 110016 New Delhi IN
Midland The Book Shop ™
Shop No.20, Aurobindo Palace Market, Hauz Khas, Near Church +91 9818282497 | 011 26867121 New Delhi, IN
+919871604786 https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/69591829db7aed90e0608dfb/without-tag-line-480x480.png" [email protected]
9781529077575 645e2909dd5d3094097d473e The Art Of Starting How To Build Your Creative Business From The Ground Up https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/645e290add5d3094097d4757/513eobjqutl-_sx388_bo1-204-203-200_.jpg

‘Together, these two have created a flourishing business’ - Vogue

Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business.

The Art of Starting guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this book is full of indispensable advice. Iona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way and are here to share everything they wish they’d known at the start. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.

In The Art of Starting you will:
– Discover your strengths, foster community and create meaningful client relationships
– Learn how to value yourself, your product and negotiate fees
– Find out what school didn’t teach; from tax and accounting to social media management and developing community

Iona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. In a few short years, they grew a floristry empire, have been lauded as London's go-to florists, and have an enviable client list including Mercedes, Nike, Glossier and Fenty. In The Art of Starting they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too.

 
 

Review

Together, these two have created a flourishing business. - Vogue

This guide will advise you on how to start your own creative business or simply take up a new side hustle - i-D

The Art of Starting is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion. - Diet Paratha

An honest and demystifying manual full of insider wisdom for modern day entrepreneurs – brilliant! - Hazel Gardiner

Love what the girls are doing. . . It's amazing what they've built together, boss moves - Seapa

Iona and Romy are the true trailblaizers in the creative world. The Art of Starting is a must-read, this is the book you needed yesterday. Refreshing, educational, and beautifully curated. A real reflection of what SAGE has become. - Jaya Nila Aziz, Aesthetician & Founder of Sifali

Unlike many business owners - change doesn’t scare them. - Evening Standard

They know a thing or two about launching a successful business and it’s all detailed in their very first book . . . think of it as a start-up handbook. - The Face

Review

Together, these two have created a flourishing business. - Vogue

Unlike many business owners - change doesn’t scare them. - Evening Standard

About the Author

Iona Mathieson is one of the co-founders of SAGE Flowers in Peckham, the cult floristry business that has taken London and the industry by storm. Along with her business partner Romy St Clair, she is an advocateshe is an advocate for young female entrepreneurship, diversifying and decolonizing floristry and sustainability, and use their platform to progress these topics. Iona and Romy started SAGE with no formal training, less than £1,000 and a couple of wooden pallets in a South London car park.

Fast forward a few short years and they have grown a floristry empire, regularly being lauded as London’s go to florists and leaders of the Gen Z floristry movement with an enviable client list including Mercedes, Nike, Glossier and Fenty. As outsiders to a traditional business, they have disrupted the industry by giving back to their local community through their Future Flowers scheme which offers funded placements to diversify and decolonize floristry. In their first book, The Art of Starting, they share tips from a range of experts and entrepreneurs and the secret to success.



Romy St Clair is one of the co-founders of SAGE Flowers in Peckham, the cult floristry business that has taken London and the industry by storm. Along with her business partner Iona Mathieson, she is an advocate for young female entrepreneurship, diversifying and decolonizing floristry and sustainability, and use their platform to progress these topics. Iona and Romy started SAGE with no formal training, less than £1,000 and a couple of wooden pallets in a South London car park.

Fast forward a few short years and they have grown a floristry empire, regularly being lauded as London’s go to florists and leaders of the Gen Z floristry movement with an enviable client list including Mercedes, Nike, Glossier and Fenty. As outsiders to a traditional business, they have disrupted the industry by giving back to their local community through their Future Flowers scheme which offers funded placements to diversify and decolonize floristry. In their first book, The Art of Starting, they share tips from a range of experts and entrepreneurs and the secret to success.

 
9781529077575
in stockINR 639
1 1
The Art Of Starting How To Build Your Creative Business From The Ground Up

The Art Of Starting How To Build Your Creative Business From The Ground Up

ISBN: 9781529077575
Be the first to review this product
₹639
₹799   (20% OFF)

Add to Cart Buy Now
Details
  • ISBN: 9781529077575
  • Author: Iona Mathieson Romy St Clair
  • Publisher: Bluebird Books
  • Pages: 256
  • Format: Hardback
SHARE PRODUCT

Book Description

‘Together, these two have created a flourishing business’ - Vogue

Ditch your day job or set up your side project with this ultimate guide to starting and running your own creative business.

The Art of Starting guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this book is full of indispensable advice. Iona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way and are here to share everything they wish they’d known at the start. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.

In The Art of Starting you will:
– Discover your strengths, foster community and create meaningful client relationships
– Learn how to value yourself, your product and negotiate fees
– Find out what school didn’t teach; from tax and accounting to social media management and developing community

Iona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. In a few short years, they grew a floristry empire, have been lauded as London's go-to florists, and have an enviable client list including Mercedes, Nike, Glossier and Fenty. In The Art of Starting they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too.

 
 

Review

Together, these two have created a flourishing business. - Vogue

This guide will advise you on how to start your own creative business or simply take up a new side hustle - i-D

The Art of Starting is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion. - Diet Paratha

An honest and demystifying manual full of insider wisdom for modern day entrepreneurs – brilliant! - Hazel Gardiner

Love what the girls are doing. . . It's amazing what they've built together, boss moves - Seapa

Iona and Romy are the true trailblaizers in the creative world. The Art of Starting is a must-read, this is the book you needed yesterday. Refreshing, educational, and beautifully curated. A real reflection of what SAGE has become. - Jaya Nila Aziz, Aesthetician & Founder of Sifali

Unlike many business owners - change doesn’t scare them. - Evening Standard

They know a thing or two about launching a successful business and it’s all detailed in their very first book . . . think of it as a start-up handbook. - The Face

Review

Together, these two have created a flourishing business. - Vogue

Unlike many business owners - change doesn’t scare them. - Evening Standard

About the Author

Iona Mathieson is one of the co-founders of SAGE Flowers in Peckham, the cult floristry business that has taken London and the industry by storm. Along with her business partner Romy St Clair, she is an advocateshe is an advocate for young female entrepreneurship, diversifying and decolonizing floristry and sustainability, and use their platform to progress these topics. Iona and Romy started SAGE with no formal training, less than £1,000 and a couple of wooden pallets in a South London car park.

Fast forward a few short years and they have grown a floristry empire, regularly being lauded as London’s go to florists and leaders of the Gen Z floristry movement with an enviable client list including Mercedes, Nike, Glossier and Fenty. As outsiders to a traditional business, they have disrupted the industry by giving back to their local community through their Future Flowers scheme which offers funded placements to diversify and decolonize floristry. In their first book, The Art of Starting, they share tips from a range of experts and entrepreneurs and the secret to success.



Romy St Clair is one of the co-founders of SAGE Flowers in Peckham, the cult floristry business that has taken London and the industry by storm. Along with her business partner Iona Mathieson, she is an advocate for young female entrepreneurship, diversifying and decolonizing floristry and sustainability, and use their platform to progress these topics. Iona and Romy started SAGE with no formal training, less than £1,000 and a couple of wooden pallets in a South London car park.

Fast forward a few short years and they have grown a floristry empire, regularly being lauded as London’s go to florists and leaders of the Gen Z floristry movement with an enviable client list including Mercedes, Nike, Glossier and Fenty. As outsiders to a traditional business, they have disrupted the industry by giving back to their local community through their Future Flowers scheme which offers funded placements to diversify and decolonize floristry. In their first book, The Art of Starting, they share tips from a range of experts and entrepreneurs and the secret to success.

 

Related Books

User reviews

  0/5