“Garry is an outdoor innovator, and The Creativity Factor is a beautiful intersection between theory, practice and a lot of experience developed over the years. Outside thinking is powerful stuff and is now even more accessible to everyone. Enjoy this fantastic journey!” -João Perre Viana, Founder of Walking Mentorship

“Our bodies are not there just to carry our heads around. Garry Pratt makes a powerful case for utilizing the power of movement and walking for thinking and innovation. If you ever need inspiration to get out of the 'bored' room to out and about, read this book and you might be walking with a new spring and purpose in your step.” -Dr. Mia Keinänen, leadership advisor, Russell Reynolds Associates

“Garry successfully debunks the myth that it takes a genius or Stanford drop-out to build a successful business; we are all capable of brilliantly creative, innovative ideas. Garry's excellent insight is that we need to learn to walk with the idea.” -Jonny Ohlson, Founder and Executive Chair, Touchlight

“Garry's book breaks down the science and structure behind the inherent capability we all have to free our often repressed creative side, leveraging our natural empathy with the outside and using it as an enabler for innovation. I can't think of a better way to break the creativity barriers and unleash the innovation potential than following Garry's advice and taking advantage of the natural creativity of 'Outside Thinking'.” -Nick Redshaw, Senior Vice President, Oracle, former Global GM & VP IBM

“This is a moving book! Garry Pratt makes a compelling case to take our thinking outdoors as a simple but powerful way to free it from constraints. Being on the move helps shift perspective, prompts deeper reflection, and unlocks imagination.” -Dimo Dimov, Professor of Entrepreneurship and Innovation, University of Bath, UK

Garry Pratt is the co-founder of Earswitch, an innovative sensor technology start-up and was previously Entrepreneur in Residence and a Teaching Fellow in Entrepreneurship at the University of Bath. In this role, he ran an accelerator programme that supported high-tech, high-growth potential digital start-ups and scale-ups in areas such as med-tech, AR/VR and AI, through which he mentored, advised and trained over 100 founders. Garry is also the co-founder of the Outside/community and Walking Leaders, where he serves mentor, facilitator and guide on walking expeditions intended to cultivate creative and outside thinking in business leaders, teams and entrepreneurs.
Garry previously held senior positions in the pre-dotcom tech world across the US and Europe, co-founded a chain of specialist cookshops before co-founding Teachit, a leading educational digital content provider which he exited in 2011.