2020 WALL STREET JOURNAL BESTSELLER
The Internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and bestseller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products-and businesses miss a vital opportunity to grow.
Raj K. De Datta, the co-founder of a company that powers digital-commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences. In this book, he argues that exceptional digital experiences are much more than marketplaces-they are built on platforms that provides agile, personalized, scalable performance. Moreover, they are created by product-centric digital teams, not traditional organizations.
The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but those spanning a wide range of industries, including fashion, sports, healthcare, distribution and the public sector. It also offers crucial insights into the impact of the COVID-19 pandemic on our digital lives and the long-term effects it will have on digital experiences of the future.
Anecdotal and thought-provoking, The Digital Seeker explains how companies can translate a seeker-centric philosophy into a core operational playbook for their digital teams to achieve transformative results.
Review
'When the digital team gathers, team members come from different worlds-technology, marketing,
finance, and products. The Digital Seeker gives that team a common text to win together.'
-
ANDY MAIN, CEO, OGILVY'
The Digital Seeker shows how businesses can create technology-led shopping experiences that get to the heart of what consumers seek.' -
NIRAJ SHAH, CEO AND COFOUNDER, WAYFAIR"In
The Digital Seeker, De Datta has provided what companies need most: A playbook, with concrete advice, on how organizations can build essential digital habits. De Datta has lived this advice, has used it to build a massive company, and-most important-he draws on case studies from dozens of firms to show you where the future is going and what you need to succeed. This is essential reading for every CEO, entrepreneur, and digital thought leader-and a fantastic guide to building organizations that will thrive." -
CHARLES DUHIGG, BEST-SELLING AUTHOR OF THE POWER OF HABIT AND SMARTER FASTER BETTER"Just as we at Khan Academy designed an online student-led experience, De Datta explains how all digital organizations can design a seeker-led experience.
The Digital Seeker illuminates the promise of an accessible, individualized internet age." -
SAL KHAN, FOUNDER, KHAN ACADEMY
Review
"'When the digital team gathers, team members come from different worlds— technology, marketing, finance, and products. The Digital Seeker gives that team a common text to win together.'" - ANDY MAIN, CEO, OGILVY "'The Digital Seeker shows how businesses can create technology-led shopping experiences that get to the heart of what consumers seek.'" - NIRAJ SHAH, CEO AND COFOUNDER, WAYFAIR
Book Description
The Wall Street Journal bestseller that teaches your business how to think outside the box to deliver your customers better digital experiences, particularly in a post-Covid world.
About the Author
RAJ K. DE DATTA is the CEO and cofounder of Bloomreach, the leading commerce-experience platform powering the digital properties of a diverse set of businesses and organizations around the world, including Staples, Puma, Next, HD Supply, River Island, ING Bank, and FC Bayern München. He was previously a director of product marketing at Cisco Systems and a founding member of the telecommunications start-up FirstMark Communications.
He is also an active seed investor in over twenty start-ups in Silicon Valley, a founder partner at the seed investment firm Founder Collective, and a member of the Champions Council for the U.S. Tennis Association. He holds a bachelor of science
in engineering from Princeton University and an MBA from the Harvard Business School.
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