A subtle and compelling book - Will Hutton, Observer

Excellent... explodes stereotypical intergenerational myths - Financial Times

Essential for anyone who truly wants to understand our world. - Julia Gillard, former Prime Minister of Australia

Engaging and vital. Anyone trying to understand social change has to distinguish the effects of generations, periods and ages. - Steven Pinker, Professor of Psychology, Harvard University, and author of Enlightenment Now

Startling, witty and erudite. This is a must-read, complete analysis of our times - a portrait of the way we live now in all its changing confusions down the generations. Read this to explode the myth of manufactured generational wars. - Polly Toynbee, Guardian columnist

Indispensable... Bobby Duffy is among the most creative and prolific generational analysts anywhere in the world. - Robert Putnam, Professor of Public Policy at Harvard University

Eye-catching and compelling. To get a reliable glimpse of the future it is essential to have clear picture of the present. Generations does it better than anything I've seen in recent years. - Trevor Phillips, former Chair of The Commission for Equality and Human Rights

Excellent. Duffy convincingly and comprehensively punctures the myths around generations that have pigeon-holed people for decades. - Dame Margaret Hodge, former Chair of the Public Accounts Committee

Brilliant. Duffy has built a powerful toolkit for understanding the forces and relationships that shape the world we live in - and the one our children will inherit. - Rafael Behr, Guardian Columnist

The most comprehensive, compelling and careful account for how and why the generations diverge, come together and can better connect. - Danny Dorling, Professor of Geography, Oxford University

One of the best books of 2021 - The Times

A truly brilliant and engaging explanation of a new way to think about how and why we're changing. Duffy picks clever and often amusing examples to illustrate his analysis, while he also recognises the important concerns we all have about the future and our place in it. - Dame Louise Casey, former Director General of the Department for Communities and Local Government

This important book deserves our attention. Duffy casts new light on the endlessly fascinating issue of what links the generations and how they differ. - Lord David Willetts, author of The Pinch

An insightful read for those interested in understanding changing social attitudes and behaviour, and most importantly Duffy helps to bust damaging myths about generational stereotypes. - Independent

Bobby Duffy is Director of The Policy Institute at King's College London. Formerly Global Director of Ipsos Social Research Institute, he has also been seconded to the British Prime Minister's Strategy Unit and to the Centre for Analysis of Social Exclusion (CASE) at the London School of Economics. He is the author of The Perils of Perception: Why We're Wrong About Nearly Everything.