Globally, every industry and every enterprise is being buffeted by strong waves of change, to navigate which, companies must be able to see beyond the visible. The Next New identifies and profiles the deep shifts likely to fundamentally change the business landscape in every industry. Understanding these trends would prove particularly useful for mid-sized companies. Not only are they vulnerable to change but also most of them are unable to see beyond a few quarters of growth and sales. Drawing on numerous interviews of business leaders and cutting edge research findings from MarketsandMarkets, the book provides a practical roadmap to prepare businesses for the new ecosystem being created, in turn helping to articulate the fifth industrial revolution. This is a valuable resource for not only organizations but also young professionals, students, academics, policymakers and entrepreneurs.