As India’s economy has grown and matured, so has its job landscape. While traditional jobs continue to hold their place, the gig economy is largely touted as the future of work by many.

Organizations of all sizes are increasingly outsourcing critical business activities to specialists for optimum outcomes. Countless individuals have already built thriving careers and earn handsome incomes through the solopreneur route.

Indian companies need Indian professionals who understand the context of their problems to deliver the right outcomes. Yet, despite the demand, many capable students and professionals are uncertain of how to navigate their way to success as a freelancer.

The One Person Startup aims to help all such individuals by giving them a clear blueprint to ace the solopreneur journey. Ayush draws extensively from his experience as a freelancer—and now the founder of a successful creative agency—and ensures that you don't make the mistakes he did because of the absence of a guiding light.

About the author

Ayush Wadhwa is the founder of OWLED Media, a creative agency that has worked with some of the most well-known brands — Groww, Zerodha, Zepto, Cred, Unacademy, Glance, and many more. He is a recipient of several prestigious awards, including recognition in the Forbes 30 under 30 in 2024.

Before OWLED, Ayush worked as a freelancer for several years, and still applies his early learnings to grow his agency. He’s also an educator and creator, and talks passionately about marketing, freelancing, and business across his social media channels with a collective following of over 450K people.