What is the secret of good prose? Does it matter in an age of digital media? In this witty, mind-expanding book about the art and science of writing well, Steven Pinker shows that good style isn't just about rules - it's about empathy, coherence and adding beauty to the world. 'Witty, direct and idiosyncratic . . . often laugh-out-loud funny . . . refreshingly uncensorious . . . It helps enormously that he is such a beautiful stylist himself.' Paula Byrne, The Times 'Wonderful . . . No true lover of this chaotic, unregulated, magnificently vital language could fail to thrill.' Christopher Hart, Sunday Times 'Brainy, funny . . . a comedy of linguistic bad manners.' Peter Conrad, Guardian 'Outstanding . . . the one book I can unreservedly recommend as a guide on how to write well . . . unique as well as brilliant.' Oliver Kamm, The Times