‘Unstartup needs to be read by every founder—it can transform entrepreneurship in the manner Unacademy has transformed education.’
—Deepinder Goyal, Founder and CEO, Zomato

‘Very few founders have the gumption to convert a passion project on YouTube into a formidable business. Nistha has been able to bring out the essence of what makes Unacademy an excellent case study for new-age Internet start-ups. Must-read.’
—Kunal Shah, Founder of CRED

‘I have had the opportunity to observe the Unacademy founders closely for many years. They exemplify how to consistently evolve, think big, question the norm and work to raise the bar personally and professionally. I recommend this book to everyone who does not conform to societal frameworks and boundaries, and wants to create a unique journey and in the process create a once-in-a-lifetime story.’
—Shradha Sharma, Founder, CEO and chief editor of YourStory

‘At a time when our country’s education sector is struggling to resurge from the shambles of the pandemic, innovative edtech start-ups like Unacademy are reimagining and diversifying the way learning is perceived by millions. Unacademy exemplifies how harnessing the power of digital tools and tech innovation can transform an entire sector, culminating into larger societal education and economic progress. Having seen how the founders have built the company with grit and determination, I can say this book is a much-needed read for any budding entrepreneur.’
—Harshil Mathur, CEO and co-founder of Razorpay

‘Gaurav, Hemesh and Roman’s journey with Unacademy has been nothing short of spectacular. Over the many years that I’ve worked with them, their obsession to serve audiences at scale, shines through the most. Unstartup is an exciting read for anyone aspiring to build a fundamentally strong brand that can change the lives of millions.’
—Aditi Shrivastava, Co-founder and CEO, Pocket Aces`

Nistha Tripathi is on a mission to make business books interesting to read. A bestselling start-up author, her last book No Shortcuts featured stories of 15 successful Indian entrepreneurs because she was tired of turning to Silicon Valley books for advice on building start-ups in India.

After completing a degree in Engineering from University of Illinois, she joined New York University to pursue an MBA but dropped out. Thereafter, she worked on Wall Street and with a few fast-growing start-ups in Manhattan, where she developed a keen understanding of business strategy. She organized NYU Stern’s first Entrepreneurship Summit that featured the likes of Seth Godin and Chris Dixon. After returning to India, Nistha founded India’s leading career consulting community—Scholar Strategy. It has helped hundreds of applicants get into top MS and MBA programmes in the US including MIT, Harvard and Stanford. She is an active career coach (certified with NeuroLeadership Institute, USA), acclaimed author and a prolific speaker. She has given talks at leading start-up events and college start-up fests.

With 100,000 plus followers and more than 12 million views on her content across Quora, LinkedIn and Instagram, Nistha actively writes on entrepreneurship, career advice and pursuing one’s passion. Her articles have appeared on Entrepreneur, Time, DailyO, DNA, The Tribune and other leading media outlets.

Follow her on: Instagram: @nistha00; Twitter: @nisthatripathi; LinkedIn: https://www.linkedin.com/in/nisthatripathi/