Content creation is the new hot job today.

But how do you win at it?

Sharan Hegde decodes this hot new profession in this book. He went from zero to a million followers across social media in a year, with no prior claim to fame. And he did this by creating content that people loved, enjoyed, and learned from.

Zero to Viral covers what makes a successful creator, and what goes behind creating content that people love. Supplemented with accounts of other successful creators, this book has all the secrets that Google won’t tell you. In a nutshell, this book covers:

• Sharan's early journey as a content creator
• His content creation process as he grew to a million followers
• Frameworks for creating content that goes viral
• The psychology behind virality
• How to think about personal branding
• Understanding different social media platforms in depth
• The future of content creation and how much money could be made
• Learnings from experiences of 3 other top creators - Ankur Warikoo, Rachana Ranade, Komal Pandey