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9780143429180 60ad03c8e7859911ed6b844c Bollywood Boom https://cdn1.storehippo.com/s/607fe93d7eafcac1f2c73ea4/60ad03cae7859911ed6b8460/webp/9780143429180-us.jpg

The world is feeling the impact of Bollywood like never before.
From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to
Ae Dil Hai Mushkil, Bollywood has come a long way since the
watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut
of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe
and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a
devoted fan base, today the entire world is as entertained by the three
Khans as by the international stars Irrfan, Priyanka and Deepika.

In Bollywood Boom, National Award-winner Roopa Swaminathan
opens a window to the spectacular success of Bollywood in the
twenty-first century and its direct contribution to India's rising soft
power and influence. Using extensive research, a compelling
argument and fun anecdotes, Roopa shows how Bollywood
not only brings to the country real income through trade and
tourism, but also enhances its global standing.


PRAISE FOR STAR DUST

'The year's most fascinating, revealing book about Indian cinema'
The Hindu

'[Roopa is] an industrious writer and also a sympathetic one'
India Today

'An eye-opener' Dawn

9780143429180
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Bollywood Boom

ISBN: 9780143429180
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Book Description

The world is feeling the impact of Bollywood like never before.
From the Oscar-nominated Lagaan to Bajrangi Bhaijaan to
Ae Dil Hai Mushkil, Bollywood has come a long way since the
watershed Dilwale Dulhaniya Le Jayenge and the UK Top Ten debut
of Kuch Kuch Hota Hai. Where earlier it was in Russia, East Europe
and Africa that Raj Kapoor and Amitabh Bachchan enjoyed a
devoted fan base, today the entire world is as entertained by the three
Khans as by the international stars Irrfan, Priyanka and Deepika.

In Bollywood Boom, National Award-winner Roopa Swaminathan
opens a window to the spectacular success of Bollywood in the
twenty-first century and its direct contribution to India's rising soft
power and influence. Using extensive research, a compelling
argument and fun anecdotes, Roopa shows how Bollywood
not only brings to the country real income through trade and
tourism, but also enhances its global standing.


PRAISE FOR STAR DUST

'The year's most fascinating, revealing book about Indian cinema'
The Hindu

'[Roopa is] an industrious writer and also a sympathetic one'
India Today

'An eye-opener' Dawn

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