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9789391256654 61e55ec65346e827a31a2d7a Decoding Business Minds Unleashing The Power Of Wealth Creation https://cdn1.storehippo.com/s/607fe93d7eafcac1f2c73ea4/61e55ec75346e827a31a2db4/webp/41hzh-wbqcl-_sx328_bo1-204-203-200_.jpg
This is a manifesto to change a country where a Master of Business Administration (MBA) is primarily to get a job, and not to start a business!

Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. He has spent more than three decades in businesses creating companies that have grown despite numerous obstacles and challenges that came from within the entrepreneurial ecosystem, but more so from a societal mindset that has origins in the British Raj.

Thinking of a business as a lifelong career does not come naturally to most Indians. In fact, in Indian middle-class families, business is not seen as a secure source of income. Many of the myths surrounding business and businessmen are the reason why even those who have an innate talent for enterprise eventually suppress their dreams. This book debunks many of these myths and looks at how India can become truly aatmanirbhar and create limitless wealth for all.

Decoding Business Mindsis a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful. He deciphers the unique DNA of Indians that can make them world-beaters in the future. He also reveals some of the innovations, strategies and formulae that can help create wealth and scale up businesses.

This is a book to remind Indians that business is in their blood.
 
 

Review

Our young aspirants in business and entrepreneurship need to develop an innovative spirit. I’m deeply appreciative of Ajay Gupta’s endeavour to play the role of catalyst and inspire businessmen.
Vijay Rupani, former Chief Minister, Gujarat

Ajay Gupta’s zeal to make India ‘Atmanirbhar’ is infectious and he takes pride in sharing this mission with others. His book offers invaluable learnings for entrepreneurs who want to chase their dreams and achieve success.
Sandeep Aggarwal, author and Founder of ShopClues and Droom

It is a must-read for students, budding entrepreneurs and start-up founders alike.
Nipun Aggarwal, Senior Vice President, Tata Sons

Drawn from real-life experiences, Ajay Gupta’s writing is honest and refreshing and this is a perfect guide for anyone who wants to start a business in India.
N.K. Chaudhary, Chairman and Managing Director, Jaipur Rugs

The beautiful dream offered by this book to millions will surely not allow them to sleep. An incredible book!
N.D. Gupta, Member of Parliament, Rajya Sabha

Decoding Business Minds is truly a businessman’s book in every sense. It has something to offer every Indian.
Manish Aggarwal, Director, Bikanervala Foods Pvt. Ltd

India is at the cusp of change and a lot of economic growth is happening. This book will help people who want to do business to contribute to the economy and create a positive impact in the society.
V.K. Arora, Managing Director, LT Foods, Daawat Basmati Rice

Decoding Business Minds is significantly powerful and motivating.
Himanshu Gupta, CEO and Director, Moneywise Financial Services Pvt. Ltd

About the Author

Ajay Gupta is a serial entrepreneur who has spent over three decades growing businesses in education, healthcare, edtech, FMCG/retail and multimedia.

Ajay has pioneered two extremely successful pan-India education startups— Bachpan (comprising over 1,200 play schools)and Academic Heights Public School (comprising over 110 schools)—that continue to grow exponentially, especially in tier-2 and tier-3 cities. This growth is the result of the franchise model of business, but infused with unparalleled research, innovation, multilayered support, technology and continuous upgradation.

To fulfill his dream of connecting PG (playgroup) to PG (post-graduation), Ajay has co-founded a world-class higher education institution, the Rishihood University (an Impact University) at Sonepat in Delhi-NCR.

Ajay has had polio from when he was nine months old and walked all his life with the help of crutches. Due to orthopaedic complications, he has now become fully wheelchair-bound. To create more accessibility for Divyangs and create a national movement for inclusivity, he started the Hum Honge Kamyab Foundation. Ajay’s philanthropic work was recognized when he was awarded the Kailashpat Singhania Award in 2019 and the Global Choice Award in 2021.

A prolific writer, Ajay has published his short stories, experiential articles and poetry in magazines and social media. He lives in Delhi with his wife Deepshikha (his ‘girlfriend’ after marriage), daughter (a doctor) and son (a lawyer).

You can know more about Ajay by visiting ajaygupta.info or emailing him at ajay.bachpan@yahoo.com
9789391256654
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Decoding Business Minds Unleashing The Power Of Wealth Creation

ISBN: 9789391256654
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Details
  • ISBN: 9789391256654
  • Author: Ajay Gupta
  • Publisher: Rupa
  • Pages: 220
  • Format: Paperback

Book Description

This is a manifesto to change a country where a Master of Business Administration (MBA) is primarily to get a job, and not to start a business!

Serial entrepreneur Ajay Gupta is the quintessential Indian businessman. He has spent more than three decades in businesses creating companies that have grown despite numerous obstacles and challenges that came from within the entrepreneurial ecosystem, but more so from a societal mindset that has origins in the British Raj.

Thinking of a business as a lifelong career does not come naturally to most Indians. In fact, in Indian middle-class families, business is not seen as a secure source of income. Many of the myths surrounding business and businessmen are the reason why even those who have an innate talent for enterprise eventually suppress their dreams. This book debunks many of these myths and looks at how India can become truly aatmanirbhar and create limitless wealth for all.

Decoding Business Mindsis a break from a stereotypical business book and is a practical guide to overcoming fears, creating the right attitude and working consistently towards an actionable vision. Ajay takes on the role of business coach, mentor and storyteller to look at everyday examples and real-life stories that will inspire everyone to emerge out of the herd mentality that sees business as risky, unstable and stressful. He deciphers the unique DNA of Indians that can make them world-beaters in the future. He also reveals some of the innovations, strategies and formulae that can help create wealth and scale up businesses.

This is a book to remind Indians that business is in their blood.
 
 

Review

Our young aspirants in business and entrepreneurship need to develop an innovative spirit. I’m deeply appreciative of Ajay Gupta’s endeavour to play the role of catalyst and inspire businessmen.
Vijay Rupani, former Chief Minister, Gujarat

Ajay Gupta’s zeal to make India ‘Atmanirbhar’ is infectious and he takes pride in sharing this mission with others. His book offers invaluable learnings for entrepreneurs who want to chase their dreams and achieve success.
Sandeep Aggarwal, author and Founder of ShopClues and Droom

It is a must-read for students, budding entrepreneurs and start-up founders alike.
Nipun Aggarwal, Senior Vice President, Tata Sons

Drawn from real-life experiences, Ajay Gupta’s writing is honest and refreshing and this is a perfect guide for anyone who wants to start a business in India.
N.K. Chaudhary, Chairman and Managing Director, Jaipur Rugs

The beautiful dream offered by this book to millions will surely not allow them to sleep. An incredible book!
N.D. Gupta, Member of Parliament, Rajya Sabha

Decoding Business Minds is truly a businessman’s book in every sense. It has something to offer every Indian.
Manish Aggarwal, Director, Bikanervala Foods Pvt. Ltd

India is at the cusp of change and a lot of economic growth is happening. This book will help people who want to do business to contribute to the economy and create a positive impact in the society.
V.K. Arora, Managing Director, LT Foods, Daawat Basmati Rice

Decoding Business Minds is significantly powerful and motivating.
Himanshu Gupta, CEO and Director, Moneywise Financial Services Pvt. Ltd

About the Author

Ajay Gupta is a serial entrepreneur who has spent over three decades growing businesses in education, healthcare, edtech, FMCG/retail and multimedia.

Ajay has pioneered two extremely successful pan-India education startups— Bachpan (comprising over 1,200 play schools)and Academic Heights Public School (comprising over 110 schools)—that continue to grow exponentially, especially in tier-2 and tier-3 cities. This growth is the result of the franchise model of business, but infused with unparalleled research, innovation, multilayered support, technology and continuous upgradation.

To fulfill his dream of connecting PG (playgroup) to PG (post-graduation), Ajay has co-founded a world-class higher education institution, the Rishihood University (an Impact University) at Sonepat in Delhi-NCR.

Ajay has had polio from when he was nine months old and walked all his life with the help of crutches. Due to orthopaedic complications, he has now become fully wheelchair-bound. To create more accessibility for Divyangs and create a national movement for inclusivity, he started the Hum Honge Kamyab Foundation. Ajay’s philanthropic work was recognized when he was awarded the Kailashpat Singhania Award in 2019 and the Global Choice Award in 2021.

A prolific writer, Ajay has published his short stories, experiential articles and poetry in magazines and social media. He lives in Delhi with his wife Deepshikha (his ‘girlfriend’ after marriage), daughter (a doctor) and son (a lawyer).

You can know more about Ajay by visiting ajaygupta.info or emailing him at ajay.bachpan@yahoo.com

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