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9788184001495 60ad0df8a4cf971279fd654c IIMA - The Persuasive Manager //d2pyicwmjx3wii.cloudfront.net/s/607fe93d7eafcac1f2c73ea4/60ad0dfaa4cf971279fd6575/webp/9788184001495-us.jpg "The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers. " 9788184001495
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IIMA - The Persuasive Manager

IIMA - The Persuasive Manager

ISBN: 9788184001495
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Details
  • ISBN: 9788184001495
  • Author: M M Monippally
  • Publisher: Penguin
  • Pages: 280
  • Format: Paperback

Book Description

"The Persuasive Manager argues compellingly that strategic communication lies at the core of leadership, and helps organizations run smoothly and effectively. It explains persuasion and how managers should balance their ability to persuade and exercise authority without being authoritarian. With its wealth of real-world illustrations, scenarios and tips, The Persuasive Manager is the perfect communications roadmap for all managers. "

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