About the Book

THIRTY PROFILES OF AND PERSPECTIVES FROM COMMUNICATIONS CATALYSTS FROM INDIA
Navneet Anand * Sanjeev Anand * Girish Balachandran * Aniruddha Bhagwat * Tejal Daftary * Percy Dubash * Diana Fernandes * Shailesh Goyal * Aakanksha Gupta * Girish Huria * Hina Issar Huria * Arwa Husain * Bhavna Jagtiani * Hussain Kalolwala * Jumana Vadnagarwala * Faiza Kapoor * Samir Kapur * Mukesh Kharbanda * Vikram Kharvi * Komal Lath * Priti Mohile * Neha Mehrotra * Radhika Nihalani * Nikhil Pavithran * Sunanda Rao-Erdem * Vivek Rana * Neha Rastogi * Tarunjeet Rattan * Pranshu Sikka * Shashikant Someshwar

These are some of the emerging torchbearers of India's public relations landscape. These leaders are at the cutting edge of an intricate world of strategic communication, critical narrative-building and expert stakeholder management.
In Anchor: Stories and Insights from India's Public Relations Catalysts, editors Amith Prabhu and Sarika Chavan collate perspectives from thirty dynamic professionals who have already made a powerful mark on the profession. Navigating the triumvirate of corporate, government and social realities, these professionals offer hard-won wisdom on staying relevant, adaptive and human in a rapidly changing profession, while envisioning and executing some of India's most distinctive campaigns.
Their stories also offer an intimate view of some of the country's most celebrated PR firms, exploring innovations and projections at the transitory crossroads of generative AI, media fragmentation and the demand for real-time reputation stewardship.
A must-read for every reputation management professional and enthusiast.

About the Editors

Amith Prabhu is a pioneering public relations and reputation management professional with over twenty years of experience. He has worked in India and in the USA at leading marketing communication companies. He is the co-founder of India's only weekend offsite summit for the profession, PRAXIS. He serves on the international board of the Global Alliance (GA). He is the founding dean at the School of Communications & Reputation (SCoRe) in Mumbai. He has a postgraduate degree in Public Relations and communication management from Symbiosis Institute of Media and Communication. He lives in Gurgaon.

Sarika Chavan is the founder of Sparkle Gift Cards and is the director of social impact at The PRomise Foundation. She is a Public Relations professional with over nineteen years of work experience. Her last stint was at Weber Shandwick Mumbai, where she was vice president client experience. Previously she was employed at Adfactors PR, Text100 (now Archetype) and Perfect Relations. She writes the longest-running monthly book review column. She has a postgraduate diploma from the Xavier Institute of Communications. She lives in Mumbai.