10th ANNIVERSARY EDITION OF THE SUNDAY TIMES NO.1 BESTSELLER

'Will transform your entire perspective' THE TIMES

'A stirring call to revolutionise how we think about success' DANIEL PINK, author of DRIVE

'Brilliant' JAMES DYSON

What is the secret to success? Black Box Thinking.

Ten years on from its original publication, Black Box Thinking remains a game-changing manifesto for success.

In this special anniversary edition - featuring brand new material from Matthew Syed - his bold thesis that failure, far from being something to fear, is the secret to innovation and improvement feels more urgent than ever.

Packed with gripping case studies, eye-opening research, and stories from elite sport, cutting-edge medicine, aviation, business, and beyond, Syed shows how the most progressive individuals and organizations treat mistakes not as threats, but as tools for growth.

This is a book for anyone striving to do better. It will change how you think about failure - and show you how to turn it into success.

'Highly persuasive' DAILY MAIL

'It highlights the need for a growth mindset in life' RICHARD BRANSON

'A book that dares us to do better' HOWARD JACOBSON