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9781509832217 638ddd102142e07dd7fdc507 Blue Ocean Shift Beyond Competing - Proven Steps To Inspire Confidence And Seize New Growth //d2pyicwmjx3wii.cloudfront.net/s/607fe93d7eafcac1f2c73ea4/638ddd112142e07dd7fdc56e/webp/417kijccnal-_sx328_bo1-204-203-200_.jpg

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

 

Review

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human

Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 company -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

Blue Ocean Shift is great: practical, useful, real-world - Inc.

An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative - Forbes

Stirring business primer . . . includes powerful real-life examples . . . This invaluable guide will be empowering to business-minded readers - Publishers Weekly

Starred Review: provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended - Library Journal

Blue Ocean Shift proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets - Strategy + Business

Review

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human

Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 company -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

Blue Ocean Shift is great: practical, useful, real-world - Inc.

An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative - Forbes

Stirring business primer . . . includes powerful real-life examples . . . This invaluable guide will be empowering to business-minded readers - Publishers Weekly

Starred Review: provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended - Library Journal

Blue Ocean Shift proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets - Strategy + Business

About the Author

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.
 
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Blue Ocean Shift Beyond Competing - Proven Steps To Inspire Confidence And Seize New Growth

ISBN: 9781509832217
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Details
  • ISBN: 9781509832217
  • Author: W Chan Kim Renee Mauborgne
  • Publisher: Pan Macmillan
  • Pages: 336
  • Format: Paperback

Book Description

The indispensable follow-up to the over 3.6 million copy bestselling Blue Ocean Strategy.

 

Review

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human

Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 company -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

Blue Ocean Shift is great: practical, useful, real-world - Inc.

An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative - Forbes

Stirring business primer . . . includes powerful real-life examples . . . This invaluable guide will be empowering to business-minded readers - Publishers Weekly

Starred Review: provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended - Library Journal

Blue Ocean Shift proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets - Strategy + Business

Review

Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogether -- Daniel H. Pink, New York Times bestselling author of Drive and To Sell is Human

Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 company -- Ram Charan, CEO and board advisor, New York Times bestselling author of Execution

Blue Ocean Shift is great: practical, useful, real-world - Inc.

An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiative - Forbes

Stirring business primer . . . includes powerful real-life examples . . . This invaluable guide will be empowering to business-minded readers - Publishers Weekly

Starred Review: provides a clear process for businesses identifying opportunities and developing plans for change . . . Highly recommended - Library Journal

Blue Ocean Shift proves to be worth the wait. It is a practical, well-written guide to finding and exploiting blue ocean markets - Strategy + Business

About the Author

Renee Mauborgne is a Professor of Strategy at INSEAD and one of the authors of the bestselling business classic Blue Ocean Strategy. She is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.

W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.
 

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