Unlike most entrepreneurship books that focus on venture-backed startups, this work examines the journey of creating sustainable, profitable companies through bootstrapping. What sets this book apart is its focus on “upstart” companies-traditional businesses that succeed through incremental innovations and operational excellence rather than disruptive technology. This represents a massive but often overlooked opportunity in India's growth story. With India's growing economy creating unprecedented opportunities for such businesses, this book fills a crucial gap in entrepreneurship literature focused on the Indian context.
About the Author
Narasimhan is a successful entrepreneur who bootstrapped, built and sold a national logistics business in India that employed thousands of people for over a decade. His logistics company operates well, three years later, inside one of India’s largest public-limited logistics company, Delhivery. Prior to his entrepreneurial career that spanned several decades, he built a professional career in the US working in top multinational companies including Yahoo Inc., Logitech and Price Waterhouse Coopers.
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