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9781578517749 68418db2de8b8f26019ae2c6 How Brands Become Icons The Principles Of Cultural Branding https://www.midlandbookshop.com/s/607fe93d7eafcac1f2c73ea4/68418db3de8b8f26019ae2ce/512l0k-3qbl-_sy385_.jpg
Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
 

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About the Author

Douglas B. Holt is an Assistant Professor of Marketing at HBS. He is a respected scholar in the marketing arena.
9781578517749
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How Brands Become Icons The Principles Of Cultural Branding

How Brands Become Icons The Principles Of Cultural Branding

ISBN: 9781578517749
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  • ISBN: 9781578517749
  • Author: Douglas B Holt
  • Publisher: Harvard Business Review Press
  • Pages: 288
  • Format: Hardback
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Book Description

Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.
 

Review

Select Guide Rating

About the Author

Douglas B. Holt is an Assistant Professor of Marketing at HBS. He is a respected scholar in the marketing arena.

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