In today's competitive business landscape, the art of communication is more important than ever. It's essential to develop a deep awareness of not only what we say, but also how we deliver it, resulting in a message that is both credible and incredibly impactful. In this era of digital communication and information overload, clear messaging has never been more vital - and personal credibility has never been more valuable. Regardless of experience or expertise, no interview, pitch or meeting will be successful unless it is succinctly, confidently and convincingly delivered.
InCredible Communication brings 75 years' combined experience of practical expertise to the art of effective business communication. Exploring both individual credibility and wider corporate culture, this book provides intuitive tools and techniques that anyone can use to become a more effective communicator or salesperson. It explores the best techniques when communicating in any medium - whether you are conversing in-person, over Zoom or even via social media.
Review
Weintraub and Lewis' InCredible Communication provides a blueprint by which each of us can learn to refine and leverage our communication skills at a time when they are needed more than ever. -- Willow Bay, Dean, USC Annenberg School for Communication and Journalism
InCredible Communication is the book I've been waiting for. This take-action book is filled with hands-on, practical communication tools to manage your reputation, your context and the story you want to tell about yourself. -- Ron Ricci, Founder and CEO, The Transparency Imperative
Weintraub and Lewis have laid out a clear plan for action for navigating today's very complicated world which requires even more finely honed communication skills than ever before. It's a book that I will refer to over and over again. -- Carol Nygren, SVP Strategic Business Development, Cityneon Holdings
Whether you are just starting your career or are at the top of your game leading an organization, InCredible Communication will provide you with the insights and actionable tools necessary to be a credible and effective communicator and leader. -- Vince Klaseus, President, Universal Brand Development, NBCUniversal
Book Description
The ultimate guide to the undervalued yet essential skill of selling yourself and becoming an outstanding communicator
About the Author
Rebecca Weintraub, PhD is an expert in strategic communication, leadership and organizational communication. She is a Clinical Professor of Communication and Director of the Master's Program at the USC Annenberg School of Communication.
Over the course of her career she has worked as a communication consultant and a corporate communication executive. Her clients have included senior executives from an array of industries including infrastructure, publishing, aerospace, automotive and military.
Steven Lewis is a Communication Strategist with an extensive background in training creative corporate leaders on their presentation skills. He is an elite personal presentation trainer who has worked with senior executives at NBCUniversal, Warner Bros., Verve Mobile, Hulu, Paramount, Fox and Stitch Fix. He has worked with various directors and actors for their promotional tours, including Tom Cruise, Zac Efron and Jennifer Lawrence.
He is also an Emmy Award winning TV Executive Producer, with a keen understanding of how to bring out the best in talent. Previously, Steven co-founded Greystone Communication, and has worked as a Producer at MTV. He was then a partner at Media Savvy, a media coaching firm.
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