In his viral New York Timespiece “How to Be Creative,” journalist and bestselling author Matt Richtel presented readers with a list of prescriptive advice on how to unleash your inner creativity through steps like paying attention to your imagination, embracing imperfection, and giving your brain some much-needed rest. Now he expands these concepts into a full-length book aiming to uncover the secrets of being more creative, and arguing for the power of creativity in all walks of life.

In Inspired, Richtel investigates the nature of creativity through interviews with prominent creatives on their craft, as well as scientists who have been working to unlock the secrets of the creative brain. Blending science and personal development, Richtel not only walks readers through how to maximize their creative potential, but also provides scientific and anecdotal evidence on how accessing creativity serves as a key to success in any field and a source of deep personal fulfillment and meaning.